Nike expanded its retail footprint in the Houston area with the opening of Nike by CITYCENTRE on Thursday, March 17. The 5,298-square-foot digitally-enabled store provides a thoughtfully curated experience for Houston residents.
Consumers can now unlock the best of Nike online and in-store. With convenience at the core of Nike by CITYCENTRE, consumers can directly connect with store teammates using Swoosh Text, a 1:1 SMS messaging service that allows consumers to check available inventory and receive product recommendations for sports and lifestyle products from an in-store team member.
The Houston community can also take advantage of the SNKRS PASS on the Nike SNKRS App, which uses GPS location to determine if a nearby Nike location has their preferred style available in their size.
With a focus on serving women, NIKE by CITYCENTRE will offer women one-on-one time with store athletes who can provide product knowledge, bra fitting, and styling sessions. An assortment of expanded performance bras and leggings will launch at the end of March.
Nike by CITYCENTRE features products specifically tailored to the Houston community through consumer insights. Key sport-style footwear, such as Air Force 1’s, Air Max 90’s and Blazers, will be available. Popular Jordan footwear styles and Jordan apparel for both men and women will also be available.
Race on down to Nike by CITYCENTRE soon to see the merchandise available and experience the customized service.